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Creative Access

Creative Access to the Boardroom

When I was interviewing with the GM Sales of a US multinational data management company, I asked him what his biggest challenge was. Without blinking he said, “Getting my sales reps to call higher.” If you talk to most heads of sales organisations, they will likely have this in their ‘Top three challenges’ list. ‘C’...
(Cracking the C-Suite code: HOW to creatively access the Boardroom) In my first post on this topic (“Creative Access to the Boardroom”) I spoke about why I recommend this approach. This blog (Part 2) covers the HOW. I am not a natural born business developer like my brother Rob. However, I have developed the ability...

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