“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” – Jimmy Dean

We are living in a time of exponential growth in data and choice. The rapid growth in choice has become hugely distracting for our clients and is beginning to make everyone look and sound the same.

If the way you are approaching a problem isn’t working, ask yourself, “What if we do the opposite?”

Redefining or reframing the problem can often give you the edge you need to crack through the noise.


Some years ago, I was trying to get a toehold in the Australian Customs Department. The key IT security executive I was trying to meet wouldn’t take my calls no matter what I did or how many voicemails or emails I sent him. I figured he probably received dozens of messages a day wanting to sell him something.

So, I reframed my message in a text message to “I’d like to seek your advice on…” He replied within minutes and said he could meet me the following day. He told me later that the reason he replied was because I “asked for his advice” rather than trying to “sell” him something.


• Reframe the problem or try the opposite approach to gain access where others (including yourself) have failed.

Photo by Bobby Burch on Unsplash

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